About
I work with founders and leadership teams on market entry, strategic partnerships and communications in Singapore and APAC. Through Yingfluence, I help technology companies understand local markets, sharpen their positioning and build relationships with the people who shape business decisions.
My current focus spans AI, digital infrastructure, and climate and energy technologies. I am particularly interested in what makes these technologies work in practice: local demand, credible partners, institutional trust and a clear path from ambition to adoption.
Over more than 15 years, I have worked across ASEAN, China, Silicon Valley and Latin America (Brazil) in business development, public affairs, executive communication and cross-cultural leadership. This experience informs how I assess opportunities, navigate unfamiliar institutions and help teams communicate across markets.
I also co-created How China Works, a podcast exploring China through cross-cultural conversations, and have spoken or moderated at the Horasis China Meeting, Horasis India Meeting, Hong Kong Fintech Week, Silicon Valley Forum and Singapore Internet Governance Forum.
Born in China, educated in the United States and based in Singapore, I have spent much of my life working between cultures and systems. Technology can travel globally. Trust has to be built locally and it has to be a "win-win".
For market-entry advisory or collaboration, visit yingfluence.com or message me with your target market, current stage and the decision your team needs to make.
Services
Newsletter
Yingtelligence
AI × Sustainability × Cross-Cultural Leadership. Published biweekly, 2,651 subscribers.
Experience
Founder & Principal Advisor, Yingfluence
- Cross-border market-entry advisory focused on AI, digital infrastructure, climate tech and energy transition.
- Market-entry diagnostics to assess regional opportunities for technology-led companies.
- Messaging and stakeholder engagement strategies for leadership teams in APAC.
- Keynotes and lectures on AI, sustainability and cross-cultural leadership across multiple continents.
- Moderated "The Lion City Consensus: Hardcore Infrastructure for an Open AI Ecosystem" in Singapore, with AI Singapore, A*STAR, Qwen, the Singapore Internet Governance Forum and LingoAI.
Sustainability Mentor, Asia Pacific, Unreasonable
- Mentors sustainability ventures in the Unreasonable network, applying cross-cultural leadership.
Co-Founder, Green Expertise Council
- Network of green talent and experts supporting Asia's sustainable transition.
- Partnerships with industry leaders on renewable energy and carbon market competencies.
Director of Public Relations and External Affairs, Gotion High-Tech Indonesia
- PR strategy for the $12B EV battery firm, with a 200% increase in media coverage.
- Partnerships with government and ministries, the Indonesia Battery Corporation, the National Battery Research Institute, University of Indonesia and ITB.
- Built the team from 0 to 1 and organised international conferences, including the 1st ASEAN Battery Technology Conference in Bali (2023).
- Designed an internal international talent academy for overseas assignees.
Host and Co-producer, How China Works
- Podcast on cross-cultural business in China, with 150+ global guests and listeners in 100+ countries.
Global Advisor, Skive it, Inc.
- Cross-border business development for the deep-learning robotics company, bridging teams in the US, UK and Asia.
Communication Coach, Own The Room
- Coached C-level executives at global companies; the firm served 100+ clients in 7 countries, including Facebook and Google.
Executive Trainer & Partner, Founders Space
- Leadership and cross-cultural training for accelerator founders; 30% improvement in participant engagement.
Global Brand Strategist & Intelligence Ambassador, Caixin Global
- Western market penetration through partnerships with Silicon Valley tech and VC firms.
Research Assistant, BYU School of Communications
International PR Specialist
- International branding and expansion work with Carlos Wizard Martins.
Education
Stanford University
Brigham Young University
Hubei University
Hubei University
Honors & awards
- EqualOcean 2023 Global Youth 30
- "Golden Returnee Innovation Top 10" Award, Beijing Returnees' Incubator Association for Science and Technology (2019)
- 30 Under 30 Award, All America Chinese Youth Federation (2018), with a commendation from the Los Angeles County Board of Supervisors and a certificate of recognition from the U.S. House of Representatives
- Guest speaker, SCOLAR Vision at the Shanghai Cooperation Organization Secretariat (2018)
- Judge, African Start-up Pitch Competition, Beijing (2020)
- Certificate of Excellence in Public Speaking, TESOL China Assembly (2019)
Publications
- "Cross-cultural Leadership in the VUCA World", chapter on US–China cross-cultural communication. Beijing Institute of Technology Press, 2022.
- "How US and Chinese tech will thrive through connection, not competition", South China Morning Post, 2018 (with Evan J. Zimmerman).
- "Examining Stakeholder Relationships in Chinese Public Relations Practice: A Case Study of LinkedIn China and Its Sub-Brand Chitu", 2016.
- "Why Singapore May Hold the Key to Green Leadership in Asia", Council on Business & Society, 2025.
Certifications
- Climate Reality Leaders, The Climate Reality Project (Sep 2026)
- Google AI, Google (May 2026)
- Claude Code 101 and Introduction to Claude Cowork, Anthropic (May 2026)
- AI Fluency Framework & Foundations, Anthropic (Aug 2025)
- Introduction to Sustainability and Sustainable Finance, Singapore Green Finance Centre (Jun 2025)
- CQ Masterclass, Cultural Intelligence Center (2021)
Skills & languages
Languages: Chinese (native), English (full professional), Portuguese (professional working), Indonesian (elementary).
Volunteering
- Contributor, Claude Singapore Community (Apr 2026 – present)
- Speaker & Mentor, Women In AI (For Good) (Mar 2026 – present): "Are You Using AI, Or Is AI Using You?"
- Mentor on international volunteer service, Beijing Volunteer Service Federation, partnering with UNDP and UN Volunteers (Sep 2021 – present)